Anglian Home Improvements: Transforming Sales and HR through the Signable API
Founded over sixty years ago, Anglian Home Improvements is one of the UK’s most recognisable home improvement brands, specialising in windows, doors, and conservatories. Built on a reputation for quality craftsmanship and customer trust, Anglian has always placed personal service at the heart of its approach.
As customer expectations have evolved and digital transformation has exploded, Anglian continuously look for ways to make the customer journey smoother, faster, and more convenient, whilst retaining the personal expertise that sets the brand apart.
Supporting a more flexible, digital first experience
Anglian’s sales process is centred around personal, in-home design consultations, which historically were supported by paper documentation that ensured clarity and compliance at every stage. As the business grew, so did the opportunity to streamline these processes and reduce friction for both customers and internal teams.
The COVID-19 pandemic accelerated this shift, bringing into sharp focus the need for a seamless digital alternative that could support remote and socially distanced interactions while maintaining Anglian’s high standards of professionalism.
“We’d already been thinking about how we could simplify and modernise parts of our process,” explains Rachael Munby, Chief Marketing Officer. “When COVID hit, it reinforced the importance of moving faster towards a fully digital experience.”
Rather than seeing this as a disruption, Anglian viewed it as an opportunity to take a significant step forward.
By adopting digital signing, the business could remove unnecessary steps, reduce reliance on physical equipment, and ensure documents moved quickly and securely between customers, sales teams, and head office, all while improving the overall customer experience. The priority was clear: find a solution that was intuitive, reliable and easy for customers to use in the moment.
Why Signable?
Anglian carried out a thorough review of the market, assessing more than a dozen eSignature providers. Signable stood out for two key reasons: strong value for money and the reassurance of working with a UK-based provider.
Just as crucial was the quality of Signable’s API. Clear documentation and a developer-friendly approach meant Anglian’s internal teams could integrate digital signing quickly and confidently into their existing systems.
“We were up and running very quickly. There was no messing around,” says Peter Mathieson, Applications Development Central Manager.
How Anglian uses the Signable API
Today, Signable’s API is embedded in Anglian’s bespoke CRM, powering digital signing across multiple areas of the business.
Documents now sent via Signable include:
- Sales contracts for customers purchasing windows, doors, and conservatories
- HR and employment contracts, supporting Anglian’s ongoing recruitment across its brands
- Contract variations for changes post-survey or project adjustments
“Anything that needs a signature goes through Signable … It’s central to how we operate.”
The team relies heavily on webhooks; a key part of the Signable API that triggers notifications when documents are signed. This automation ensures instant updates across systems and helps maintain real-time visibility for sales and HR teams.
“Webhooks are vital for us. They keep everything connected.”
Tangible results: Speed, efficiency, and professionalism
The benefits of digital signing were felt immediately.
Where contracts once took over 24 hours to be completed and processed, they can now be signed in as little as ten minutes, often while the customer is still with the sales representative.
“We’ve gone from having it done within a day to within ten minutes. It looks more professional and creates a smoother experience for everyone.”
Reliability and support
For a business operating at Anglian’s scale, reliability is non-negotiable.
“Any interruptions can cause chaos for us. Day to day, Signable just works, we don’t have to worry about it.”
The team also values the human element behind the technology.
“The support desk is excellent. Being able to speak to real people via live chat and get issues resolved in minutes makes a huge difference.”
Results that matter
By embracing digital signing, Anglian has achieved:
- Faster turnaround times – from days to minutes
- Reduced manual effort – fewer people and steps needed to close a sale
- Improved customer experience – seamless, in-home signing on tablets
What began as a move to support new ways of working has since become a fundamental part of how Anglian operates.
Looking ahead
With digital signing now embedded across the group, the business continues to explore new opportunities to automate processes, save time, and deliver an even better experience for customers and employees alike.
“We’ve got no regrets … Signable has genuinely transformed the way we work.”